UPLIFT

Machine and deep learning technology applied to find uplift signals.

• You know that testing can improve campaign performance, but you’re not sure where to begin 
• There is no one analysing results for you. If you do get results, you get two rows of metrics on a spreadsheet 
• You’re not sure that all customers are impacted equally

• Uses all available customer data
• You can analyse your test with no data integration required  
• The iota platform is optimised for finding uplift and super-responders  
• The platform tells you who to target 
• There is a scoring API to generate precision audiences

• Understand the impact of the test so you can report results
• Understand which customers are affected, so you can report insights
• Roll out the results easily, to get those gains again, again and again
• Improve ROI and effectiveness