What we offer
At the heart of Loop is our proprietary 3P Engine, a three-stage enrichment system designed to transform small, fragmented marketing datasets into complete, actionable customer intelligence.
Profile
Socio-Economic Segments
Adding real world context.
Uses anonymised location-based and socioeconomic indicators. Builds contextual, demographic, and lifestyle proxies for each customer.
Predict
Predictive Segments
Expanding the signal.
Predictive AI models, with no limits. Expands small behavioural datasets into a full audience expansion approach. Predicts behaviours, interests, propensities, and future actions.
Project
Synthetic Attribute Generation
What marketers can rarely capture.
We build hard-to-capture attributes such as motivations, attitudes, values, underlying customer need states. Imagine you have rich research insight for every individual.
Loop was created on the back of industry insight
Wasted efforts
Marketers are asked to deliver “data-driven marketing”, but most lack sufficient usable data.
80/20 paradox
Brands cannot scale segmented strategies beyond the top decile of engaged buyers.
Missed revenue opportunities
Existing tools don’t fix this: they operate on top of weak data.
This is how it works...
It’s called Loop to reflect the idea that customer behaviour should flow back into the system, enriching profiles, informing decisions, and strengthening every future interaction.
Inside the Loop...
Read our Blog for insights on predictive marketing, experimentation, and customer behaviour.