by iota | Nov 15, 2023 | Blog
By adopting machine learning, retailers can find segments within their customer base with shared interests. In a period of numerous offers, they can learn which work best – all via push button technology. They can avoid giving away margin unnecessarily when they...
by iota | Nov 8, 2023 | Blog
We share how to drive a +3x CRM engagement increase. That companies leveraging personalisation grow faster is well proven. Marketers and their CEOs have splurged millions on tech that’s supposed to score this goal. Yet, this Martech has become a badly underused...
by iota | Nov 8, 2023 | Blog
Passionate, purposeful and coffee-powered data heroes iota-ML are proud to announce that they are finalists for the Best Personalisation Tool category at the UK Digital Growth Awards 2023. So how did you end up on the shortlist? Our road-test was with the inspiring...
by iota | Nov 8, 2023 | Blog
This month we reach the two-year anniversary of the official iota-ML birthday (HAPPY BIRTHDAY IOTA-ML! ???? ????) Did you know that all the co-founders of iota-ML are dads (of very small people ????????- hence the COFFEE part of what we run on)! All of us would agree...
by iota | Nov 8, 2023 | Blog
Welcome to our round-up of the highlights and headlines from Inbox Expo 2023! Our Chief Data Hero a.k.a. Managing Director of iota-ML, John Conway and the brilliant Tony Allen, CRM Implementation Lead at Volvo UK had the honour to speak at the fantastic Inbox Expo...
