Brands are fighting to win an electrification & tech led transition.
Brands need to spread their marketing across ever more diverse interest groups.
Automotive marketers must achieve more for less.
‘2024 will hold uncertainty, with a forecast growth in ad-spend of just 0.1%, down from the 0.5% predicted three months ago as the effects of higher interest rates take hold on consumer and business spending’
Proven hyper-personalisation outcomes… Machine learning & Artificial Intelligence have transformed CRM outcomes / 18 months.
Opening 11 emails every 6 months vs. 4.
+3x engagement across channels.
+4.5x size of most engaged segment.
+6x highly engaged, interested in electrification.
+50% click increase, rolling six months.