by iota-ML | Mar 27, 2023 | Blog
This month we reach the two-year anniversary of the official iota-ML birthday (HAPPY BIRTHDAY IOTA-ML! 🎉 🥳) Did you know that all the co-founders of iota-ML are dads (of very small people 😱😍- hence the COFFEE part of what we run on)! All of us would agree that...
by iota-ML | Mar 6, 2023 | Blog
Welcome to our round-up of the highlights and headlines from Inbox Expo 2023! Our Chief Data Hero a.k.a. Managing Director of iota-ML, John Conway and the brilliant Tony Allen, CRM Implementation Lead at Volvo UK had the honour to speak at the fantastic Inbox Expo...
by iota-ML | Feb 2, 2023 | Blog
We set ourselves the tough challenge of jumping on an all-to-familiar bandwagon about you-know-what and created this useful piece of SEO (definitely not AI generated! 👀) content chock full of Google-friendly keywords, for you to enjoy and discard at your leisure… What...
by iota-ML | Jan 31, 2023 | Blog
Expert advice from superstar marketers Pete Markey, Zoe Davies, Jonathan Pearce and Sara MacGregor! Are you keeping your New Year’s Resolutions? You might have fallen off the booze-free bandwagon, or kicked Veganuary a few weeks ago but we hope you think about...
by iota-ML | Jan 23, 2023 | Blog
Customer retention has come under a lot of flack in particular since Byron Sharp’s “How Brands Grow” burst onto the scene back in 2010. The central thesis of this marketing bible is customer disloyalty: “I just want to emphasise that so-called loyalty schemes have...
by iota-ML | Jan 4, 2023 | Blog
Today, Wednesday 4th January 2023, in a landmark case the Cookie Monster took aim at Social Media monolith Meta, who became the first major victim of EU G.D.P.R. (General Data Protection Regulation) legislation. Meta (who famously own and operate Facebook and...
by iota-ML | Dec 23, 2022 | Blog
Festive roundup time is here, Dull lists lacking festive cheer So this year iota-ML wrote a Christmas ditty We hope you find it smart and witty To summarise the year we had And what a year, we’re terribly glad To have won new clients, big and small And supported...
by iota-ML | Dec 13, 2022 | Blog
Cash moves everything around us. Recessions are always scary, yet surprisingly frequent. The US has sneezed and the world has caught a cold 13 times since 1945. Human nature means we forget that the next big recession should be around the corner, and focus on...
by iota-ML | Dec 5, 2022 | Blog
The Cookie Monster had it right all along For the uninitiated, the ‘cookie apocalypse’ isn’t about the Room 101 removal from existence of those soft-baked yummy dough creations that giant blue characters from famous kids programmes (and hungry real people like...
by iota-ML | Dec 1, 2022 | Blog
Little things can pack a LOT of punch! If I don’t clean my house for a few weeks, I start getting dust. In time, the dust builds into little clumps here and there. (This is normal, right?) To extend the analogy to customer data, the challenge is the same. Customer...
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