Time To Boost Your Personalisation Game |FNAME|!

Passionate, purposeful and coffee-powered data heroes iota-ML are proud to announce that they are finalists for the Best Personalisation Tool category at the UK Digital Growth Awards 2023. So how did you end up on the shortlist? Our road-test was with the inspiring...

Watch Out For The Terrible Twos!

This month we reach the two-year anniversary of the official iota-ML birthday (HAPPY BIRTHDAY IOTA-ML! 🎉 🥳) Did you know that all the co-founders of iota-ML are dads (of very small people 😱😍- hence the COFFEE part of what we run on)! All of us would agree that...

Highlights and Headlines from Inbox Expo 2023

Welcome to our round-up of the highlights and headlines from Inbox Expo 2023! Our Chief Data Hero a.k.a. Managing Director of iota-ML, John Conway and the brilliant Tony Allen, CRM Implementation Lead at Volvo UK had the honour to speak at the fantastic Inbox Expo...

The 3 Things Marketers Should Embrace in 2023

Expert advice from superstar marketers Pete Markey, Zoe Davies, Jonathan Pearce and Sara MacGregor! Are you keeping your New Year’s Resolutions? You might have fallen off the booze-free bandwagon, or kicked Veganuary a few weeks ago but we hope you think about...

How To Retain Your Most Valuable Customers

Customer retention has come under a lot of flack in particular since Byron Sharp’s “How Brands Grow” burst onto the scene back in 2010. The central thesis of this marketing bible is customer disloyalty: “I just want to emphasise that so-called loyalty schemes have...

Our 2022 in a nut-ML

Festive roundup time is here, Dull lists lacking festive cheer So this year iota-ML wrote a Christmas ditty We hope you find it smart and witty To summarise the year we had And what a year, we’re terribly glad To have won new clients, big and small And supported...

Recession Proof Your Marketing In 2023

Cash moves everything around us. Recessions are always scary, yet surprisingly frequent. The US has sneezed and the world has caught a cold 13 times since 1945.  Human nature means we forget that the next big recession should be around the corner, and focus on...