AI Case Studies

Data Case Studies

The Cookie Apocalypse

For the uninitiated, the ‘cookie apocalypse’  isn’t about the Room 101 removal from existence of those soft-baked yummy dough creations that...

Data Size Doesn’t Matter

Little things can pack a LOT of punch! If I don’t clean my house for a few weeks, I start getting dust. In time, the dust builds into little clumps...

iota-ML Case Studies

Client Win for iota-ML

Rumage, the UK’s top second-hand aggregator site, chooses iota-ML. Rumage’s mission is to make second hand first choice. Jo Spolton, Rumage’s CEO,...

Watch Out For The Terrible Twos!

This month we reach the two-year anniversary of the official iota-ML birthday (HAPPY BIRTHDAY IOTA-ML! ???? ????) Did you know that all the...

Our 2022 in a nut-ML

Festive roundup time is here, Dull lists lacking festive cheer So this year iota-ML wrote a Christmas ditty We hope you find it smart and witty To...

Marketing Case Studies

Effective marketing with a tiny team

Is this your organisation? Are these things familiar to you? A marketing team of between one and four people (across everything). Regularly conduct...

MarTech Case Studies

Problems In The Marketing Department

Through personal experience and primary research, including interviews with senior marketeers in major global retailers, iota-ML have identified...

Personalisation Case Studies

Retail Case Studies

Retention Case Studies