by iota | Nov 15, 2023 | Blog
By adopting machine learning, retailers can find segments within their customer base with shared interests. In a period of numerous offers, they can learn which work best – all via push button technology. They can avoid giving away margin unnecessarily when they...
by Chris | Nov 8, 2023 | Blog
Is this your organisation? Are these things familiar to you? A marketing team of between one and four people (across everything). Regularly conduct email marketing (may have a loyalty scheme). Basic email marketing tools or CRM platforms. A customer contact list of...
by Chris | Nov 8, 2023 | Blog
How marketers and their CRM agencies grow revenues with iota-ML…and how you can. We bang on endlessly about McKinsey’s finding that companies gain 40% more revenue from personalisation marketing actions or tactics (vs. organisations that market on a generic profile...
by Chris | Nov 8, 2023 | Blog
Rumage, the UK’s top second-hand aggregator site, chooses iota-ML. Rumage’s mission is to make second hand first choice. Jo Spolton, Rumage’s CEO, explains ‘We want to make second-hand as easy as going on Amazon, Compare the market, or Skyscanner. This is why we’re...
by Chris | Nov 8, 2023 | Blog
5 ways that machine learning (ML) lets non-technical marketers outperform competitors. It democratises access to data science. Every marketer seeks improved outcomes by optimising their marketing / audience fit. Until recently marketing’s tables tilted in favour of...
by iota | Nov 8, 2023 | Blog
We share how to drive a +3x CRM engagement increase. That companies leveraging personalisation grow faster is well proven. Marketers and their CEOs have splurged millions on tech that’s supposed to score this goal. Yet, this Martech has become a badly underused...
