Automotive
Automotive marketing leaders that can deliver hyper-personalised CRM are best placed to persuade consumers to take their next step(s) online & at dealerships.
Outcomes for Volvo:
- +3x engagement across channels.
- +4.5x size of most engaged segment.
- +6x highly engaged, interested in electrification.
- +50% click increase, rolling six months.
Retail
Retailer marketers with faster than their competition access to insights are best placed to respond to consumers’ needs and secure sales.
Outcomes for Rumage:
- Matching of consumers to over +50m products that are available at any one time.
- The ability to deliver hyper-personalised CRM, enabling Rumage to increasingly own the customer relationships for secondhand sales.
- Direct to CRM execution of campaign selections.
Community Engagement
Fan & Community leaders able to understand individuals’ motivations are far more able to deliver effective marketing than those that send generic communications.
Outcomes for fire aside:
- +2x response to targeted messages.
- Marketer led hyper-personalisation without the expense of Data Scientists.
- Direct to CRM execution of campaign selections.
Small & Medium Enterprises
Growing enterprises have faced unfair competition from larger players, more able to access data scientists & insights. iota-ML levels the consumer insights playing field.
Outcomes for Vinegar Hill:
- Identification of new, highly valuable, segments.
- Data science without a data scientist.
- Direct to CRM execution of campaign selections.