Persuading a community to act together.
+ 2x response to targeted messages.
Fire Aside is the platform that helps communities adapt to wildfire.
The platform is used by (USA) 75 municipalities, 25 fire agencies and 16 counties.
Communities using Fire Aside are 5x more likely to take defensible space & home hardening actions
‘We needed a way to understand how to motivate action’
Organisations, like Fire Aside or fan-based/interest-based organisations, must motivate actions to secure community benefits that go beyond the individual, or transaction.
Fire Aside use iota-ML to understand the message distinctions that persuade different resident groups to take shared actions.
A/B testing of conformity vs. urgency messages in just minutes, identifying what motivates different resident micro-groups.
“Our partnership with iota-ML significantly improves our ability to persuade residents to act
in the interests of themselves & their wider communities’’