Persuading a community to act together.
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+ 2x response to targeted messages.
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Fire Aside is the platform that helps communities adapt to wildfire.
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The platform is used by (USA) 75 municipalities, 25 fire agencies and 16 counties.
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Communities using Fire Aside are 5x more likely to take defensible space & home hardening actions
‘We needed a way to understand how to motivate action’
Fire Aside
Organisations, like Fire Aside or fan-based/interest-based organisations, must motivate actions to secure community benefits that go beyond the individual, or transaction.
Fire Aside use iota-ML to understand the message distinctions that persuade different resident groups to take shared actions.
A/B testing of conformity vs. urgency messages in just minutes, identifying what motivates different resident micro-groups.
“Our partnership with iota-ML significantly improves our ability to persuade residents to act
in the interests of themselves & their wider communities’’
Fire Aside