

John Conway
MD & Chief Data Hero, Co-Founder
John is a dedicated data professional with experience in hands-on analytics, data science and management. He has a proven track record in building relationships, influencing change and communicating complex ideas. Strong focus on achieving results, supported by industry recognition.

Simon Smith
Chief ML Hero, Co-Founder
Simon is an experienced Analytics Consultant with a demonstrable marketing sciences background. Skilled in Statistical Data Analysis, Data Visualisation, SAS, Python, SQL. Strong research professional with a Master of Science (MSc) focused in Mathematics from University of London.

Pete Wilce
Chief Technology Hero, Co-Founder
Pete is a passionate and talented computer scientist with decades of experience in all manner of exciting projects involving the Internet, User Interfaces, Dashboards, Communications, and Cyber Security.

Matthew Mahabadi
Chief Customer Hero, Co-Founder
Client Service and Customer Success expert with multi-country, multi-industry experience.
Passionate about customer experience and client success.
Hyper-relevancy hype man!

Alan Thorpe
Chief Growth Hero
Growth leader who has achieved success for scale-ups and global enterprises. Fellow of the Institute of Direct and Digital Marketing.
Data legend & all-round comms guru.

Chris Tod
IT Support Manager
Chris is a talented, detail-oriented & dedicated web development professional with over 7 years’ experience supporting complex IT systems and developing responsive websites. Skilled in WordPress, Divi, HTML, PHP, SQL, and more.

Senior Advisor
Head of Compliance
ISO27001 expert, with decades of experience across the Public and Private sector. ISO27001 is the leading international standard focused on information security management.


Product Team
Python Expert
Experienced Python developer and code optimization expert.



Senior Advisor
Head of Marketing
Tenured marketing specialist with multi-media, multi-industry knowledge.