PREDICT

Identify audience opportunities beyond the classic rules-based formula by harnessing the power of Machine Learning.

• You would like to send smaller, more frequent, more relevant campaigns
  
• You want more value out of your 1st party datasets, as everyone wants to know what you’re doing to do to help after the 3rd party cookie apocalypse
  
• Analysts and data scientists are either not there, take too long, or are too busy wrangling with data to help

• Lets you sit at your desk and do targeting using ML
• You press a few buttons and you can target products, behaviours, preferences and content types  
• The iota platform finds super-responders and look-a-likes for you  
• Plugs into your marketing platform

• Send customers more of what they prefer
• Increase customer engagement
• Respond to business needs by sending highly targeted campaigns within an hour of the trading meeting, just because you can