Identify audience opportunities beyond the classic rules-based formula by harnessing the power of Machine Learning.
Is This You?
- You would like to send smaller, more frequent, more relevant campaigns
- You want more value out of your 1st party datasets, as everyone wants to know what you’re doing to do to help after the 3rd party cookie apocalypse
- Analysts and data scientists are either not there, take too long, or are too busy wrangling with data to help
The Predict Product:
- Lets you sit at your desk and do targeting using ML
- You press a few buttons and you can target products, behaviours, preferences and content types
- The iota platform finds super-responders and look-a-likes for you
- Plugs into your marketing platform
To Help You:
- Send customers more of what they prefer
- Increase customer engagement
- Respond to business needs by sending highly targeted campaigns within an hour of the trading meeting, just because you can