Hyper-personalisation allows clubs/NGBs/events to access untapped fan/attendee/member revenue opportunities

Sport needs to win more income to survive & thrive.
Sport needs to grow income from fans/attendees/members.
FAST.
Sport can no longer rely on broadcasters.

Sport / event marketers with super-fast, no code, access to insights are best placed to deliver the hyper-personalisation required to access new income.
…across all channels.

ML & AI outcomes/18 months… …there for sports which want to get closer to fans & members.

  • Opening 11 emails every 6 months vs. 4.

  • +3x engagement across channels.

  • +4.5x size of most engaged segment.

  • +6x highly engaged, interested in electrification.

  • +50% click increase, rolling six months.

Current iota-ML Clients
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