Hyper-personalisation allows clubs/NGBs/events to access untapped fan/attendee/member revenue opportunities
Sport needs to win more income to survive & thrive.
Sport needs to grow income from fans/attendees/members.
Sport can no longer rely on broadcasters.
Sport / event marketers with super-fast, no code, access to insights are best placed to deliver the hyper-personalisation required to access new income.
…across all channels.
ML & AI outcomes/18 months……there for sports which want to get closer to fans & members.
Opening 11 emails every 6 months vs. 4.
+3x engagement across channels.
+4.5x size of most engaged segment.
+6x highly engaged, interested in electrification.
+50% click increase, rolling six months.