Watch Out For The Terrible Twos!

by | Mar 27, 2023 | Blog

This month we reach the two-year anniversary of the official iota-ML birthday (HAPPY BIRTHDAY IOTA-ML! 🎉 🥳) Did you know that all the co-founders of iota-ML are dads (of very small people 😱😍- hence the COFFEE part of what we run on)! All of us would agree that...

How To Retain Your Most Valuable Customers

by | Jan 23, 2023 | Blog

Customer retention has come under a lot of flack in particular since Byron Sharp’s “How Brands Grow” burst onto the scene back in 2010. The central thesis of this marketing bible is customer disloyalty: “I just want to emphasise that so-called loyalty schemes have...