The power to beat bigger competitors
- Identification of a very significant, new, super-responder audience.
- CTR insights enabling targeting of consumers based upon interests.
- Faster than competitors’ data scientist led solutions…iota-ML’s no-code, button push, data science is directly used by marketers.
- Easy to use, direct to CRM, data file push & pull.
‘The opportunities we found are shocking…in the most positive of ways!’
Vinegar Hill
A lack of access to data science has long left small and medium sized enterprises at a significant disadvantage vs. their larger, insight powered, competitors. The small marketing team at Vinegar Hill found itself in this position; having a CRM and data but lacking the insights required to truly drive growth.
Vinegar Hill’s marketer led team use iota-ML to:
Analyse A/B tests and map messages to audiences.
Find and understand hidden segments